This past year, frozen foods made a comeback because of healthier and tastier options hitting your aisle’s freezer, also because the debunking of the parable that fresh is usually healthier than frozen. Surprisingly enough, for the first time in 10 years, the frozen foods market has grown, and consumers are beginning to see frozen products as a healthy option for simple meal prep. Producers are taking frozen food to the next level with zero-waste packaging.
In recent years, frozen foods companies have drastically reduced their ingredients lists by removing artificial ingredients from frozen dinners and meal kits, and that they have additionally introduced new flavours and recipes.
Recent studies have shown that frozen fruits and veggies are healthier than the rivals fresher ones thanks to the fast-freezing techniques that lock within the nutrients. Fresh foods gradually lose their nutrients during the time it takes to travel from the farm to your kitchen. Now, to capitalise on this growing trend, hypermarkets across Europe have introduced a self-service frozen foods section that minimises packaging.
Supermarkets have set up displays of assorted frozen fruits and veggies — everything from broccoli and cauliflower to plums and berries — and customers can load as much as needed and take the meals at home in reusable packaging. There are processed frozen foods items and frozen meal kits available, which aren’t as healthy as the frozen fruits and veggies.
But offering a no-waste version to those treats is best for the earth.The rising popularity of frozen foods could mean plenty less waste material, that could be a large world downside. In the U.S. alone, 40 percent of the food produced ends in the trash. When consumers go for frozen over fresh, the food doesn’t go bad nearly as fast. Compared to the large waste that goes with takeout meals (plastic containers, cutlery, paper napkins and plastic bags), choosing frozen foods is plenty better for the environment, especially when it comes without packaging.